Your Products are Worthy of Exceptional Packaging
Creative, well thought out packaging lets your customers know you are passionate about your product and that your product is worthy of exceptional packaging. Exceptional packaging can go so far as to entice a customer to purchase without any prior knowledge of your brand or your product. Specialty packaging can most certainly enhance the perceived value of your product.
In creating your packaging approach, you must first decide who your target audience is and then decide what message you want your packaging to deliver to that audience. Packaging lends personality to your product. Everything you project to your prospective customers will create your brand image.
Photographic packaging comes in many forms. The first step is as easy as presenting printed images in folders, folios and albums. When delivering images on CD it is important to present those in a quality case. The all important finishing touches include a delivery box to hold your entire portrait package. Chose from a portrait box or case or a delivery box to hold an assortment of folders, folios and albums all tied up with coordinating, tissue and ribbon or a stretch loop.
Simple and inexpensive packaging can lead to higher perceived value which translates into profit for your studio. Your photography is your art. It is worthy of exceptional packaging.
Susan Auzenbergs
Marketing Specialist
Tap Packaging Solutions
Packaging is very important for any product. The exceptional packaging is defines here. You can see the details of exceptional packaging and why it’s so important. I think use of exceptional packaging increases worth of your product.
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