Thursday, September 20, 2012

Take Advantage of "Un-Holidays"

Are you profiting from the “Un-Holidays?”

Everyone knows that Easter, Valentine’s Day and Christmas sales are what drive the confection business, but what about those not so popular holidays?  I’m not talking about Halloween, Thanksgiving and Mother’s Day, but the other no so advertised holidays.

There are many other holidays that we, as confectioners can take advantage of to increase our sales; three in October alone that deserve some attention!

10/16 Bosses Day
10/20 Sweetest Day
10/24 Mother in Law Day

The greeting card companies have been doing it for years.  They capitalize on the fact that no one wants to be the one person who doesn’t recognize the holiday.  I wouldn’t want to be the one employee who doesn’t present my boss with at least something!

Now comes your part ~  why not make up a window sign or take out a small ad in your local paper and introduce your community to a few of these silent money makers?  Cities in Ohio, Michigan, Illinois and a few other states in the Great Lakes region make a lot of money on Sweetest Day.  Why shouldn’t you?  Feature a display in your shop window and remind everyone to remember these people in their lives.

You and your bottom line will be glad you did!




Tuesday, September 4, 2012

Meet us in Atlantic City!

For all you confectioners, it is almost trade show time!  Meet us at the Philly Candy Show, September 9-11 in Atlantic City.  There we will unveil the latest additions to the fastest growing product line in the industry.

Look for new colors and designs. At Tap we pride ourselves on innovative, unique packaging solutions and we are proud to announce that we will be launching another EXCLUSIVE product this month. This brings our “Exclusive” total to 4!  We have had incredible response to our Wine Hangers and Cello Caddies. If you haven’t tried them, make sure to check them out.  They offer great opportunities for increased sales.

We can’t wait to show you our latest packaging solution that is sure boost your sales.  See you in Atlantic City!


 This Holiday auto bottom box is just one of many new products we will launch at the show
don't forget to ask about our latest Exclusive Item!