Take Advantage of "Un-Holidays"

Are you profiting from the “Un-Holidays?”

Everyone knows that Easter, Valentine’s Day and Christmas sales are what drive the confection business, but what about those not so popular holidays?  I’m not talking about Halloween, Thanksgiving and Mother’s Day, but the other no so advertised holidays.

There are many other holidays that we, as confectioners can take advantage of to increase our sales; three in October alone that deserve some attention!

10/16 Bosses Day

10/20 Sweetest Day

10/24 Mother in Law Day

The greeting card companies have been doing it for years.  They capitalize on the fact that no one wants to be the one person who doesn’t recognize the holiday.  I wouldn’t want to be the one employee who doesn’t present my boss with at least something!

Now comes your part ~  why not make up a window sign or take out a small ad in your local paper and introduce your community to a few of these silent money makers?  Cities in Ohio, Michigan, Illinois and a few other states in the Great Lakes region make a lot of money on Sweetest Day.  Why shouldn’t you?  Feature a display in your shop window and remind everyone to remember these people in their lives.

You and your bottom line will be glad you did!

Meet us in Atlantic City!

For all you confectioners, it is almost trade show time!  Meet us at the Philly Candy Show, September 9-11 in Atlantic City.  There we will unveil the latest additions to the fastest growing product line in the industry.

Look for new colors and designs. At Tap we pride ourselves on innovative, unique packaging solutions and we are proud to announce that we will be launching another EXCLUSIVE product this month. This brings our “Exclusive” total to 4!  We have had incredible response to our Wine Hangers and Cello Caddies. If you haven’t tried them, make sure to check them out.  They offer great opportunities for increased sales.

We can’t wait to show you our latest packaging solution that is sure boost your sales.  See you in Atlantic City!

 This Holiday auto bottom box is just one of many new products we will launch at the show
don't forget to ask about our latest Exclusive Item!

         Feature Photographers Wanted!

We all know that Word of Mouth is the most effective form of advertising.  Now is your chance to promote your business by featuring your work in our 2013 Tap Professional Photo Packaging catalog and Save 10% on all Tap purchases for an ENTIRE YEAR!

We want to see your creative ideas for using Tap product to present your portrait packages.  Send us an image (or 2 or 3) of your best presentation and we will consider using them in our catalog.

Your studio name will be credited with all images used and you will receive a 10% savings on all orders (excluding custom product) throughout 2013.

We will chose multiple photographers to feature so don't miss out on this great opportunity to save and promote your business!

Submit your electronic images to Susan at sauzenbergs@tap-usa.com by September 15 for consideration.

The Value of Easel Frames

Many photographers struggle to come up with ways to increase the value and ultimately the price of their portrait packages.  As I have mentioned in previous postings, presentation and first impressions are key.  Many of us would like to think our photographs sell themselves, but it is a known fact that consumers place a higher perceived value on items in pretty, glamorous packages.

Presenting your printed images in Easel Frames is a great way to impress your customers at a minimal cost to you.  For just a few cents more, you can present your customers portraits in a delivery device that they will be proud to display.  The Easel Frame is perfect for displaying any size image.  Easel Frames are made from sturdy paper board and come with both a horizontal and vertical easel for versatility.  They can be used alone to display at home or at work  or framed for a high end presentation.

Easels come in many shapes and sizes.  From formal to sport and school easels that hold an individual and a team shot, the Easel Frame is a perfect addition to your portrait packaging.

See our entire collection of easels by following the link below.

http://www.albumsinc.com/easelsandframes.aspx

Susan Auzenbergs
Tap Marketing Specialist

Meet the Staff ~ Tracy Vansach


Tracy has worked in the photo packaging industry for over 18 years, 17 years with Albums, Inc and just over a year with Tap.  Tracy concentrates her efforts on Sales and Customer Service.  She loves talking with customers and meeting new customers to help them find products that work for their needs. 

Tracy's Tip:  Packaging is so important!  Help to set your studio apart from the competition by offering something different.  Take advantage of the imprinting feature whenever possible.  It is an inexpensive way to advertise your business!

In her spare time Tracy enjoys spending time with family and friends, shopping, attending car shows and concerts and searching for treasures at flea markets.

Contact Tracy at 800-662-1000 and see what ideas she can help you put together to increase your profits with customized photo packaging products.

HELP!  We keep hearing that one word from candy makers dealing with bagged candy displays.  They tell us that they spend way too much time managing their displays that seem to topple every time a customer reaches for a bag.

We strive to offer innovative, unique solutions to your packaging challenges and are pleased to present the Cello Caddie!  We unveiled this new addition to our ever growing confection line at the RCI Convention and Industry Expo in San Francisco last month.  The Cello Caddies, along with additions to our Wine Hanger line received rave reviews.

The Cello Caddy, an easy to use auto bottom box is designed to keep your bagged candy displays neat and orderly by preventing toppling.  Simply place your cello bag in the caddy to create the perfect presentation.  With designs for all major holidays, unsold bags from one holiday can easily be transferred to caddies for the next holiday.  The Cello Caddy also acts as an attractive gift box, eliminating the need for an additional box for gifting. 

Print your store logo on one of our 8 printed caddies or 3 solid caddies or contact us to design a custom caddy just for you.  Paste the link below into your browser to view our entire line of Cello Caddies.  Be the first in your area to offer this new, innovative solution to bagged candy displays!

http://www.tappackagingsolutions.com/confectionary/cellocaddy.page

Preserving the Family

I hate to break it to you, but one day we are going to be old. All of our children will have families of their own, our grandchildren will have no idea who our grandmother was or that she made the best ice cream and pumpkin pie, and they won’t even remember Uncle Tom’s black high sock’s with white tennis shoes. Before our generation gets old, it’s our job as professional photographers, to make sure they understand the need to capture pictures of family so that they can transcend their life on earth into the pages of the sacred family photo album.

A family photo album is not a gift to you by any means—it’s a special gift to future generations. By capturing family celebrations, we are allowing a chance for future generations to meet family they physically never could have. Photos have been a way for people to meet their World War I veteran great grandparents, to meet the people that have such a great impact on their lives without realization. We MUST impress upon our customers the importance of capturing their family perfectly so that after they are gone, others can look at a photo and be proud to say “This is exactly who s/he was.” One day we’ll be old, but we can leave our legacy by helping our customers understand the importance of leaving something behind so that future generations can remember too.

Katie Perez

Marketing Intern