Take Advantage of "Un-Holidays"

Are you profiting from the “Un-Holidays?”

Everyone knows that Easter, Valentine’s Day and Christmas sales are what drive the confection business, but what about those not so popular holidays?  I’m not talking about Halloween, Thanksgiving and Mother’s Day, but the other no so advertised holidays.

There are many other holidays that we, as confectioners can take advantage of to increase our sales; three in October alone that deserve some attention!

10/16 Bosses Day

10/20 Sweetest Day

10/24 Mother in Law Day

The greeting card companies have been doing it for years.  They capitalize on the fact that no one wants to be the one person who doesn’t recognize the holiday.  I wouldn’t want to be the one employee who doesn’t present my boss with at least something!

Now comes your part ~  why not make up a window sign or take out a small ad in your local paper and introduce your community to a few of these silent money makers?  Cities in Ohio, Michigan, Illinois and a few other states in the Great Lakes region make a lot of money on Sweetest Day.  Why shouldn’t you?  Feature a display in your shop window and remind everyone to remember these people in their lives.

You and your bottom line will be glad you did!