Thursday, November 1, 2012

Ready or Not , Here Come the Holidays!

With each passing year it seems as though the holiday season is in our faces earlier and earlier!  How many of you were hit with the somewhat unsettling reality when you walked through your local retailer the first week of October?  Gone are the days of stores setting up Christmas after Halloween all in an effort to grab those precious holiday sales.

In some instances, the early bird does get the worm, but today’s shoppers are drawn to purchase more on impulse than anything else.  Research tells us that the average consumer decides whether or not to pick up a package in the store in a matter of seconds.  Therefore, making a strong first impression is crucial. 

Light up your holiday displays with Cello Caddies, auto bottom caddies designed to offer a uniquely creative alternative to delivering bagged candy.  As your customers strive to put that “extra twist” on a traditional gift, the Cello Caddy is the perfect solution.  Colorful, themed designs make perfect holiday gifts while saving you and your staff countless hours of righting your toppled bagged candy displays!

The Cello Caddy, a Tap exclusive, was the recipient of the Boxmaker award at the 2012 North American Paperboard Packaging Competition this month.  The caddies are available in 3 holiday designs and 3 solid colors and can be foil stamped with your store logo to help promote your brand.

For more information or to place an order call 800-827-5679 or visit http://www.tappackagingsolutions.com/confectionary/cellocaddy.page

Wednesday, October 17, 2012

Recession Proof Products ~ Chocolate and Wine!

Some products are proving recession-proof


 "It's not all doom and gloom in the U.S. economy. Some products are bucking the recession and flying off store shelves."
"Sales of chocolate and running shoes are up. Wine drinkers haven't stopped sipping; they just seem to be choosing cheaper vintages."
"People are much more focused on their homes and their immediate happiness and they're buying things that they can use themselves - seeds, fishing equipment. Lipstick and chocolate are small rewards that make you feel better."
"People are not drinking as much beer or wine at bars and restaurants, but they haven't stopped drinking. The Wine Institute says that despite the recession, U.S. sales of California wines totaled about 467 million gallons last year - 2 percent more than the year before. But people are looking more closely at cheaper selections: The overall retail value of California wine sales fell slightly from 2007, the institute said."

These are just a few points from the article published in the Lubbock Avalanche- Journal, further strengthening our confection market and giving us reason to continue to look for new and different ways to increase our profits. 

Wine and chocolate continually stand the economic down turns.  Take advantage of every opportunity to find those new and innovative packaging ideas that further enhance the appeal of your confections!  Our Wine Hangers offer a great opportunity to partner with wineries to grow your business.

Tuesday, October 2, 2012

More Reasons to Eat Chocolate!

Top 11 Chocolate Myths

By Melissa Breyer, Mother Nature Network
Shine Food - Fri, Sep 21, 2012
By Melissa Breyer, Mother Nature Network

The Latin name for the cacao tree, Theobroma cacao, means "food of the gods," and it does seem that the fruit of the tree and its delicious derivatives are indeed fit for the deities.

Both the Mayans and Aztecs believed the cacao bean had magical and divine attributes, appropriate for service in even the most sacred rituals of birth, marriage and death. By the 17th century, chocolate in drinking form was a fashionable quaff for the European elite, who believed it to have nutritious, medicinal and aphrodisiac properties. It's been said that Casanova was especially enamored by its charms.

And the love affair has yet to wane. Chocolate manufacturing is a more than $4 billion industry in the United States alone, and the average American eats at least half a pound of the confectionery every month.

But chocolate is a funny thing. In recent years it has become the darling of nutritionists as health benefit after health benefit has been revealed - most notably that it lowers the risk of stroke and heart attacks. Yet, it's long been the character actor bad guy in any number of scenarios, including acne, weight gain and high cholesterol.

But is chocolate's bad reputation warranted? Should we be embracing it as a miracle food, or shunning it as a deleterious delight? Here's the dope on chocolate's most notorious myths.

1. Chocolate raises bad cholesterol
If you've given up chocolate in the name of lowering LDL (bad) cholesterol, you may have been unwittingly sacrificing the sweet treat for nothing. Quelle tragique! While it's true that chocolate contains cocoa butter, which is high in saturated fat, much of the fat comes from stearic acid, which doesn't act like saturated fat. Studies have shown that chocolate does not raise bad cholesterol, and in fact for some people, chocolate actually lowers cholesterol levels.

RELATED: Chocolate eaters are slimmer, says study

2. Chocolate is high in caffeine
Contrary to popular belief, chocolate is not loaded with the jitter-inducing compound known as caffeine. A Hershey's chocolate bar contains 9 milligrams of caffeine and a Hershey's Special Dark bar contains 31 milligrams, as compared to the 320 milligrams found in a Starbuck's grande brewed coffee. Darker varieties are higher in caffeine, it's true, but not as high as many people think.

3. The sugar in chocolate causes hyperactivity
Excessive sugar causes kids to jump off the walls, bounce off the ceiling, and generally mimic a rogue helicopter, right? So we thought. But more than a dozen good-quality studies have failed to find any link between sugar in children's diets and hyperactive behavior. Two theories: It's the environment that creates the excitability (birthday parties, holidays, etc) and/or that the connection is simply in the minds of the parents expecting hyper behavior following sugar-fueled revelries.

4. People with diabetes have to give up chocolate
Chocolate does not need to be completely avoided by people with diabetes. In fact, many are often surprised to learn that chocolate has a low glycemic index. Recent studiessuggest that dark chocolate may actually improve insulin sensitivity in people with normal and high blood pressure and improve endothelial dysfunction in people with diabetes. Of course, always check with your doctor before ripping open the Ritter wrapper.

RELATED: Hugh Jackman adds chocolate to charity biz

5. Chocolate causes tooth decay and cavities

A study investigating the development of plaque from chocolate found that chocolate has less of an effect on dental plaque than pure table sugar. Of course, most of us aren't snacking on straight sugar, but another study backed it up when it showed no association between eating chocolate and getting cavities. In fact, a study from Osaka University in Japan found that parts of the cocoa bean, the main ingredient of chocolate, thwart mouth bacteria and tooth decay. Fighting cavities never tasted so good.

6. Chocolate makes you gain weight Of course it does. Well, not necessarily. Obviously, monumental hot fudge sundaes aren't going to do your waistline any favors, but a large study funded by the National Institutes of Health found this: Consuming a small amount of chocolate each of five days during a week was linked to a lower BMI, even if the person ate more calories overall and didn't exercise more than other participants. Hello, chocolate diet.

7. Eating sugar and chocolate can add to stress
A study found that eating about an ounce and a half of dark chocolate a day for two weeks reduced levels of stress hormones in the bodies of people feeling highly stressed.

8. Chocolate lacks nutritional value
If you've seen any of the deluge of scientific studies touting the health benefits of chocolate, you know this is not true. But just how nutritious is chocolate? It has bona fide superfood status. A typical dark chocolate bar contains as much antioxidant capacity as 2 3/4 cups of green tea, 1 glass of red wine, or 2/3 cup of blueberries. In addition, chocolate also contains minerals and dietary fiber.

9. Chocolate must contain at least 70 percent cacao to be good for you
The general recommendation is to consume dark chocolate with a minimum of 70 percent cacao to reap the health benefits; in general, the darker the chocolate, the higher the antioxidant content. However, in one 18-week study, participants who ate a small amount of 50 percent cacao chocolate experienced a significant reduction in systolic and diastolic blood pressure. As well, another study showed short-term improvements in blood flow and blood pressure after consumption of a 60 percent cacao dark chocolate.

10. Chocolate is an aphrodisiac
The Aztecs may have been the first to believe in the connection between chocolate and amorous feelings - Montezuma is said to have consumed large amounts to enhance his romantic forays, and Casanova imbibed pre-seduction as well. But numerous studieshave yet to find conclusive evidence that chocolate physically gets the fires burning. That said, chocolate is sensual to eat, lowers stress, and may have aphrodisiac qualities that are psychological in origin.

11. Chocolate causes acne
Although any teen will tell you that chocolate causes acne, studies going as far back as the 1960s have failed to show any relationship between chocolate consumption and acne. An extensive review in the Journal of the American Medical Association concluded that "diet plays no role in acne treatment in most patients … even large amounts of chocolate have not clinically exacerbated acne."

The moral of the story is: Eat chocolate! Alas, eat it in moderation. An average 3-ounce bar of milk chocolate has 420 calories and 26 grams of fat, almost as much as a Big Mac - and that's a fact.

Thursday, September 20, 2012

Take Advantage of "Un-Holidays"

Are you profiting from the “Un-Holidays?”

Everyone knows that Easter, Valentine’s Day and Christmas sales are what drive the confection business, but what about those not so popular holidays?  I’m not talking about Halloween, Thanksgiving and Mother’s Day, but the other no so advertised holidays.

There are many other holidays that we, as confectioners can take advantage of to increase our sales; three in October alone that deserve some attention!

10/16 Bosses Day
10/20 Sweetest Day
10/24 Mother in Law Day

The greeting card companies have been doing it for years.  They capitalize on the fact that no one wants to be the one person who doesn’t recognize the holiday.  I wouldn’t want to be the one employee who doesn’t present my boss with at least something!

Now comes your part ~  why not make up a window sign or take out a small ad in your local paper and introduce your community to a few of these silent money makers?  Cities in Ohio, Michigan, Illinois and a few other states in the Great Lakes region make a lot of money on Sweetest Day.  Why shouldn’t you?  Feature a display in your shop window and remind everyone to remember these people in their lives.

You and your bottom line will be glad you did!




Tuesday, September 4, 2012

Meet us in Atlantic City!

For all you confectioners, it is almost trade show time!  Meet us at the Philly Candy Show, September 9-11 in Atlantic City.  There we will unveil the latest additions to the fastest growing product line in the industry.

Look for new colors and designs. At Tap we pride ourselves on innovative, unique packaging solutions and we are proud to announce that we will be launching another EXCLUSIVE product this month. This brings our “Exclusive” total to 4!  We have had incredible response to our Wine Hangers and Cello Caddies. If you haven’t tried them, make sure to check them out.  They offer great opportunities for increased sales.

We can’t wait to show you our latest packaging solution that is sure boost your sales.  See you in Atlantic City!


 This Holiday auto bottom box is just one of many new products we will launch at the show
don't forget to ask about our latest Exclusive Item!

Wednesday, August 15, 2012

         Feature Photographers Wanted!


We all know that Word of Mouth is the most effective form of advertising.  Now is your chance to promote your business by featuring your work in our 2013 Tap Professional Photo Packaging catalog and Save 10% on all Tap purchases for an ENTIRE YEAR!

We want to see your creative ideas for using Tap product to present your portrait packages.  Send us an image (or 2 or 3) of your best presentation and we will consider using them in our catalog.

Your studio name will be credited with all images used and you will receive a 10% savings on all orders (excluding custom product) throughout 2013.

We will chose multiple photographers to feature so don't miss out on this great opportunity to save and promote your business!

Submit your electronic images to Susan at sauzenbergs@tap-usa.com by September 15 for consideration.

Wednesday, August 1, 2012

The Value of Easel Frames

Many photographers struggle to come up with ways to increase the value and ultimately the price of their portrait packages.  As I have mentioned in previous postings, presentation and first impressions are key.  Many of us would like to think our photographs sell themselves, but it is a known fact that consumers place a higher perceived value on items in pretty, glamorous packages.

Presenting your printed images in Easel Frames is a great way to impress your customers at a minimal cost to you.  For just a few cents more, you can present your customers portraits in a delivery device that they will be proud to display.  The Easel Frame is perfect for displaying any size image.  Easel Frames are made from sturdy paper board and come with both a horizontal and vertical easel for versatility.  They can be used alone to display at home or at work  or framed for a high end presentation.

Easels come in many shapes and sizes.  From formal to sport and school easels that hold an individual and a team shot, the Easel Frame is a perfect addition to your portrait packaging.

See our entire collection of easels by following the link below.

http://www.albumsinc.com/easelsandframes.aspx



Susan Auzenbergs
Tap Marketing Specialist