Packaging Matters ~ Especially for the Holidays!

The old saying “a book can’t be judged by its cover” does not apply to the presentation of holiday gifts.  The way a gift is packaged speaks volumes as to whether or not the giver cared enough to take the time to make the gift special.

Let’s face it, in today’s hectic society, not everyone has the time to add their own personal touch to wrapping gifts.  Just look at the lines at the gift wrap stations in your local malls and stores!  Today’s shoppers want credit for giving the prettiest, most thoughtful gift without having to put forth the effort.  In this age of instant gratification, shoppers are drawn to gifts that can be packaged beautifully when they purchase so that they can truly be “finished” shopping.

Providing unique, artistically designed boxes for your confections is a great way to boost  holiday sales.  Chocolate and other confections have become a staple gift for the holidays that many have come to expect.  Because of this, shoppers looking to gift candy are searching for something different ~ something that will make their gift seem anything but ordinary.

Your chance to grab a shopper’s attention, and ultimately their holiday shopping dollars in now!  Turn your tasty treats into unique gifts by adding a Wine Hanger, a beautiful designed and printed box or a Cello Caddy.  A little attention to detail on your part will translate into big profits!  Show your customers that your confections are worthy of exceptional packaging and offer them a package that will show their family and friends they care.

Happy Selling!

Ready or Not , Here Come the Holidays!

With each passing year it seems as though the holiday season is in our faces earlier and earlier!  How many of you were hit with the somewhat unsettling reality when you walked through your local retailer the first week of October?  Gone are the days of stores setting up Christmas after Halloween all in an effort to grab those precious holiday sales.

In some instances, the early bird does get the worm, but today’s shoppers are drawn to purchase more on impulse than anything else.  Research tells us that the average consumer decides whether or not to pick up a package in the store in a matter of seconds.  Therefore, making a strong first impression is crucial. 

Light up your holiday displays with Cello Caddies, auto bottom caddies designed to offer a uniquely creative alternative to delivering bagged candy.  As your customers strive to put that “extra twist” on a traditional gift, the Cello Caddy is the perfect solution.  Colorful, themed designs make perfect holiday gifts while saving you and your staff countless hours of righting your toppled bagged candy displays!

The Cello Caddy, a Tap exclusive, was the recipient of the Boxmaker award at the 2012 North American Paperboard Packaging Competition this month.  The caddies are available in 3 holiday designs and 3 solid colors and can be foil stamped with your store logo to help promote your brand.

For more information or to place an order call 800-827-5679 or visit http://www.tappackagingsolutions.com/confectionary/cellocaddy.page