Create Lifelong Customers with Children’s Portrait Packages

Let’s face it ~ repeat customers are what sustains businesses.  Attract the customer, impress them with your presentation and chances are they will be back!  New parents offer an amazing opportunity.  Grab them while they are still basking in the glow of their new arrival, give them a heartwarming experience in your studio and then WOW them with a final package presentation.

Every parent loves to show off their bundle of joy and you can provide them with numerous opportunities to do that.  In addition to framed or gallery wrapped larger portraits, a coffee table book is a perfect vehicle to share their entire collection of portraits and acts as a great marketing tool for your studio.  Include 5x7 and wallet albums for grandparents as well as additional 4x6 or 5x7 prints in folders or easels for aunts and uncles.  (Make sure they realize that professional portraits make great gifts!) Wrap the entire assortment in a beautiful box that coordinates with your studio branding, complete with tissue, ribbon and a bag and your new parent has lasting memories to share. 

First impressions are one of the most important marketing tools. The time and effort you put into these infant sessions will get paid back ten fold.  Remember, these babies grow up to be seniors, brides/grooms and parents themselves.  As I prepare to send my baby off to college, I treasure more than ever those precious childhood portraits and wish I had more!

Remind them that childhood will fly by in the blink of and eye and offer to book birthday sessions to keep them coming back. Create life long customers by presenting priceless childhood portrait packages.

Susan Auzenbergs
Marketing Specialist