Wednesday, May 30, 2012

The Bride Needs an Album!

The Bride Needs an Album

Planning a wedding can often turn a rational, well mannered woman into somewhat of a “Bridezilla”. When the flowers are not just right or the bridesmaids are not cooperating, she develops an attitude and will verbally attack just about anyone. So when Bridezilla finds a photographer and she requests just a disc of her wedding pictures, the photographer agrees—often without an argument.

Although not all brides can be classified as a Bridezilla, lately many brides are becoming victims of the disc phenomena. The photo disc proves to be a simple solution for the busy bride. She can save money and print her images later when the turmoil of the wedding settles. The sad fact however, is that there is always an excuse not to print the wedding photos. There is always a mess to be cleaned or a child to be picked up from practice and before she knows it, the tenth wedding anniversary rolls around and the photos are still sitting on a disc in a drawer somewhere.

Even though we live in a rapidly growing digital age, we need to stress the importance of printed images. While the wedding disc is becoming more and more popular, we forget some very major details. We can store a lot of photos on the internet through social media sites like Facebook, but there is no guarantee that photos will reside there forever. There is always the possibility that the photos are accidentally deleted or your hard drive crashes. Ultimately, there is one key difference that separates a photo disc from a photo album—touch. Without an album, your kids will continue to mindlessly attach themselves to the screen of a computer without being able to physically flip pages of photos and forever lose a very special moment in their own family’s history.

As professional photographers, it is our duty to impress upon our clients the importance of properly archiving lives precious memories ~ in albums!

Katie Perez
Marketing Intern

Thursday, May 17, 2012

Meet Our Staff





Paula joined the Tap family in May of 2011 after spending 18 years in customer service and sales with Albums, Inc.  She works hard to process orders and to guide customers to purchase products that will help their business grow. Paula connects with her customers on a personal level and says that it is her love for her customers that has kept her in the industry for so long.


In her free time, Paula loves to bake and design cakes and cup cakes, attend Zumba classes, and spend time with her family and her little dog Max.

Thursday, May 10, 2012

Create Lifelong Customers with Children’s Portrait Packages

Let’s face it ~ repeat customers are what sustains businesses.  Attract the customer, impress them with your presentation and chances are they will be back!  New parents offer an amazing opportunity.  Grab them while they are still basking in the glow of their new arrival, give them a heartwarming experience in your studio and then WOW them with a final package presentation.

Every parent loves to show off their bundle of joy and you can provide them with numerous opportunities to do that.  In addition to framed or gallery wrapped larger portraits, a coffee table book is a perfect vehicle to share their entire collection of portraits and acts as a great marketing tool for your studio.  Include 5x7 and wallet albums for grandparents as well as additional 4x6 or 5x7 prints in folders or easels for aunts and uncles.  (Make sure they realize that professional portraits make great gifts!) Wrap the entire assortment in a beautiful box that coordinates with your studio branding, complete with tissue, ribbon and a bag and your new parent has lasting memories to share. 

First impressions are one of the most important marketing tools. The time and effort you put into these infant sessions will get paid back ten fold.  Remember, these babies grow up to be seniors, brides/grooms and parents themselves.  As I prepare to send my baby off to college, I treasure more than ever those precious childhood portraits and wish I had more!

Remind them that childhood will fly by in the blink of and eye and offer to book birthday sessions to keep them coming back. Create life long customers by presenting priceless childhood portrait packages.



Susan Auzenbergs
Marketing Specialist