The All Important Finishing Touches

Years ago, when given the opportunity to choose between an assortment of prize packages, people chose the largest package.  As the phrase “big things come in small packages” gained attention people began to think twice.  Enter the importance society now places on accessorizing almost everything from wardrobes to homes to even cell phones and your opportunities to increase profits are abundant.  Society now gives more consideration to the outward appearance of a package and its accessories as a indication of the value of the packages contents than it does to the actual contents.

This trend presents a golden opportunity for anyone looking to increase profits on finished goods.  A minimal investment and attention to detail can add big dollars to your bottom line.  Adding a fashion bag or box, as opposed to a plastic bag or plain box, with coordinating tissue and ribbon makes a statement about your product.  Presenting your customer with a beautiful, boutique like package further reinforces their confidence in their decision to purchase and acts as a marketing tool for your business by trade marking your brand.  Avoid letting potential profits slip away by adding the all important finishing touches.

Show your customers that your products are worthy of exceptional packaging!

Susan Auzenbergs
Marketing Specialist