Trends For 2012

Welcome to the New Year, a time when we reflect briefly on the past and plan long and hard for the year ahead. As with most, I am certain somewhere in your consideration is your financial performance. Whether you’re a photographer, confectioner or manufacturer of products, presentation of your product is truly an art form. The appeal of the package affects the perception of value, and hopefully captures the customer’s attention in the few seconds you have in which to do so. Color and design make that possible.

Color is the spice of life: it makes viewing the world around us an enriching and awe-inspiring experience. Witnessing the clash and harmony of colors in nature and in man-made objects can be compared to observing artwork – color gives things life! The New Year brings a new color trend forecast and the fashion and design industry, having grown tired of 2011 colors welcome changes in the New Year.

Pantone has released its spring 2012 Color Report. We are likely to see "bold and daring" trends in 2012. We should expect to see a variety of colors, from "tranquil, serene" neutral colors, to "enriching and sustainable" earthy greens, to "calming" blues, to "brilliant, juicy oranges and pinks." We should also expect to see a lot of Pantone’s reddish orange ‘Color of the Year,’ Tangerine Tango in multiple fashion medias.

There are many things to consider when presenting packaged goods, color trends being just one. I hope this inspires you to research your options and carefully choose the packaging that adds the most value to your goods and increases your return in the

coming year.

I look forward to sharing more with you in 2012 and encourage your feedback or questions on our post. “Happy New Year”

Brian Hrdlicka

Director of Corporate Marketing

Tap Packaging Solutions