Meet The Staff...

                                                                                                                                                                                              

Meet The Staff

Carmen joined the Tap family in June of 2011 following the closing of Albums, Inc. Carmen was raised in Connecticut and moved to Cleveland while working for Albums, Inc.  Carmen has 18 years experience in the photopackaging industry, 17 years with Albums, Inc and 9 months with Tap Packaging Solutions.  Carmen loves dealing with her customers.  She enjoys educating them on how to best use packaging products to maximize their studio business.  Her customers tell us that they love her energetic personality and her willingness to go above and beyond to meet their needs.

Carmen is fluent in Spanish and has a wealth of knowledge to share regarding how to best package your photography.  She is eager to help you find different options in packaging including new products, colors and creative ideas to customize your work and strengthen your studios brand image.

While not working with her customers, Carmen is a certified Zumba instructor and enjoys dancing and watching basketball and football.

Contact Carmen at 800-662-1000 to learn how she can help you maximize your profits with packaging solutions from Tap.

Brian Hrdlicka

Director of Corporate Marketing

Aren't Your Products Worthy of Exceptional Packaging ?

Your Products are Worthy of Exceptional Packaging

Creative, well thought out packaging lets your customers know you are passionate about your product and that your product is worthy of exceptional packaging.  Exceptional packaging can go so far as to entice a customer to purchase without any prior knowledge of your brand or your product. Specialty packaging can most certainly enhance the perceived value of your product.

In creating your packaging approach, you must first decide who your target audience is and then decide what message you want your packaging to deliver to that audience. Packaging lends personality to your product.  Everything you project to your prospective customers will create your brand image.

Photographic packaging comes in many forms.  The first step is as easy as presenting printed images in folders, folios and albums.  When delivering images on CD it is important to present those in a quality case.  The all important finishing touches include a delivery box to hold your entire portrait package.  Chose from a portrait box or case or a delivery box to hold an assortment of folders, folios and albums all tied up with coordinating, tissue and ribbon or a stretch loop.

Simple and inexpensive packaging can lead to higher perceived value which translates into profit for your studio.  Your photography is your art.  It is worthy of exceptional packaging.

Susan Auzenbergs

Marketing Specialist

Tap Packaging Solutions

Trends For 2012

Welcome to the New Year, a time when we reflect briefly on the past and plan long and hard for the year ahead. As with most, I am certain somewhere in your consideration is your financial performance. Whether you’re a photographer, confectioner or manufacturer of products, presentation of your product is truly an art form. The appeal of the package affects the perception of value, and hopefully captures the customer’s attention in the few seconds you have in which to do so. Color and design make that possible.

Color is the spice of life: it makes viewing the world around us an enriching and awe-inspiring experience. Witnessing the clash and harmony of colors in nature and in man-made objects can be compared to observing artwork – color gives things life! The New Year brings a new color trend forecast and the fashion and design industry, having grown tired of 2011 colors welcome changes in the New Year.

Pantone has released its spring 2012 Color Report. We are likely to see "bold and daring" trends in 2012. We should expect to see a variety of colors, from "tranquil, serene" neutral colors, to "enriching and sustainable" earthy greens, to "calming" blues, to "brilliant, juicy oranges and pinks." We should also expect to see a lot of Pantone’s reddish orange ‘Color of the Year,’ Tangerine Tango in multiple fashion medias.

There are many things to consider when presenting packaged goods, color trends being just one. I hope this inspires you to research your options and carefully choose the packaging that adds the most value to your goods and increases your return in the

coming year.

I look forward to sharing more with you in 2012 and encourage your feedback or questions on our post. “Happy New Year”

Brian Hrdlicka

Director of Corporate Marketing

Tap Packaging Solutions