Wednesday, August 15, 2012

         Feature Photographers Wanted!


We all know that Word of Mouth is the most effective form of advertising.  Now is your chance to promote your business by featuring your work in our 2013 Tap Professional Photo Packaging catalog and Save 10% on all Tap purchases for an ENTIRE YEAR!

We want to see your creative ideas for using Tap product to present your portrait packages.  Send us an image (or 2 or 3) of your best presentation and we will consider using them in our catalog.

Your studio name will be credited with all images used and you will receive a 10% savings on all orders (excluding custom product) throughout 2013.

We will chose multiple photographers to feature so don't miss out on this great opportunity to save and promote your business!

Submit your electronic images to Susan at sauzenbergs@tap-usa.com by September 15 for consideration.

Wednesday, August 1, 2012

The Value of Easel Frames

Many photographers struggle to come up with ways to increase the value and ultimately the price of their portrait packages.  As I have mentioned in previous postings, presentation and first impressions are key.  Many of us would like to think our photographs sell themselves, but it is a known fact that consumers place a higher perceived value on items in pretty, glamorous packages.

Presenting your printed images in Easel Frames is a great way to impress your customers at a minimal cost to you.  For just a few cents more, you can present your customers portraits in a delivery device that they will be proud to display.  The Easel Frame is perfect for displaying any size image.  Easel Frames are made from sturdy paper board and come with both a horizontal and vertical easel for versatility.  They can be used alone to display at home or at work  or framed for a high end presentation.

Easels come in many shapes and sizes.  From formal to sport and school easels that hold an individual and a team shot, the Easel Frame is a perfect addition to your portrait packaging.

See our entire collection of easels by following the link below.

http://www.albumsinc.com/easelsandframes.aspx



Susan Auzenbergs
Tap Marketing Specialist

Monday, July 23, 2012

Meet the Staff ~ Tracy Vansach


Tracy has worked in the photo packaging industry for over 18 years, 17 years with Albums, Inc and just over a year with Tap.  Tracy concentrates her efforts on Sales and Customer Service.  She loves talking with customers and meeting new customers to help them find products that work for their needs. 

Tracy's Tip:  Packaging is so important!  Help to set your studio apart from the competition by offering something different.  Take advantage of the imprinting feature whenever possible.  It is an inexpensive way to advertise your business!

In her spare time Tracy enjoys spending time with family and friends, shopping, attending car shows and concerts and searching for treasures at flea markets.

Contact Tracy at 800-662-1000 and see what ideas she can help you put together to increase your profits with customized photo packaging products.


Monday, July 9, 2012

HELP!  We keep hearing that one word from candy makers dealing with bagged candy displays.  They tell us that they spend way too much time managing their displays that seem to topple every time a customer reaches for a bag.

We strive to offer innovative, unique solutions to your packaging challenges and are pleased to present the Cello Caddie!  We unveiled this new addition to our ever growing confection line at the RCI Convention and Industry Expo in San Francisco last month.  The Cello Caddies, along with additions to our Wine Hanger line received rave reviews.

The Cello Caddy, an easy to use auto bottom box is designed to keep your bagged candy displays neat and orderly by preventing toppling.  Simply place your cello bag in the caddy to create the perfect presentation.  With designs for all major holidays, unsold bags from one holiday can easily be transferred to caddies for the next holiday.  The Cello Caddy also acts as an attractive gift box, eliminating the need for an additional box for gifting. 

Print your store logo on one of our 8 printed caddies or 3 solid caddies or contact us to design a custom caddy just for you.  Paste the link below into your browser to view our entire line of Cello Caddies.  Be the first in your area to offer this new, innovative solution to bagged candy displays!



Tuesday, June 26, 2012

Preserving the Family

I hate to break it to you, but one day we are going to be old. All of our children will have families of their own, our grandchildren will have no idea who our grandmother was or that she made the best ice cream and pumpkin pie, and they won’t even remember Uncle Tom’s black high sock’s with white tennis shoes. Before our generation gets old, it’s our job as professional photographers, to make sure they understand the need to capture pictures of family so that they can transcend their life on earth into the pages of the sacred family photo album.

A family photo album is not a gift to you by any means—it’s a special gift to future generations. By capturing family celebrations, we are allowing a chance for future generations to meet family they physically never could have. Photos have been a way for people to meet their World War I veteran great grandparents, to meet the people that have such a great impact on their lives without realization. We MUST impress upon our customers the importance of capturing their family perfectly so that after they are gone, others can look at a photo and be proud to say “This is exactly who s/he was.” One day we’ll be old, but we can leave our legacy by helping our customers understand the importance of leaving something behind so that future generations can remember too.

Katie Perez
Marketing Intern

Wednesday, May 30, 2012

The Bride Needs an Album!

The Bride Needs an Album

Planning a wedding can often turn a rational, well mannered woman into somewhat of a “Bridezilla”. When the flowers are not just right or the bridesmaids are not cooperating, she develops an attitude and will verbally attack just about anyone. So when Bridezilla finds a photographer and she requests just a disc of her wedding pictures, the photographer agrees—often without an argument.

Although not all brides can be classified as a Bridezilla, lately many brides are becoming victims of the disc phenomena. The photo disc proves to be a simple solution for the busy bride. She can save money and print her images later when the turmoil of the wedding settles. The sad fact however, is that there is always an excuse not to print the wedding photos. There is always a mess to be cleaned or a child to be picked up from practice and before she knows it, the tenth wedding anniversary rolls around and the photos are still sitting on a disc in a drawer somewhere.

Even though we live in a rapidly growing digital age, we need to stress the importance of printed images. While the wedding disc is becoming more and more popular, we forget some very major details. We can store a lot of photos on the internet through social media sites like Facebook, but there is no guarantee that photos will reside there forever. There is always the possibility that the photos are accidentally deleted or your hard drive crashes. Ultimately, there is one key difference that separates a photo disc from a photo album—touch. Without an album, your kids will continue to mindlessly attach themselves to the screen of a computer without being able to physically flip pages of photos and forever lose a very special moment in their own family’s history.

As professional photographers, it is our duty to impress upon our clients the importance of properly archiving lives precious memories ~ in albums!

Katie Perez
Marketing Intern

Thursday, May 17, 2012

Meet Our Staff





Paula joined the Tap family in May of 2011 after spending 18 years in customer service and sales with Albums, Inc.  She works hard to process orders and to guide customers to purchase products that will help their business grow. Paula connects with her customers on a personal level and says that it is her love for her customers that has kept her in the industry for so long.


In her free time, Paula loves to bake and design cakes and cup cakes, attend Zumba classes, and spend time with her family and her little dog Max.