Tuesday, June 26, 2012

Preserving the Family

I hate to break it to you, but one day we are going to be old. All of our children will have families of their own, our grandchildren will have no idea who our grandmother was or that she made the best ice cream and pumpkin pie, and they won’t even remember Uncle Tom’s black high sock’s with white tennis shoes. Before our generation gets old, it’s our job as professional photographers, to make sure they understand the need to capture pictures of family so that they can transcend their life on earth into the pages of the sacred family photo album.

A family photo album is not a gift to you by any means—it’s a special gift to future generations. By capturing family celebrations, we are allowing a chance for future generations to meet family they physically never could have. Photos have been a way for people to meet their World War I veteran great grandparents, to meet the people that have such a great impact on their lives without realization. We MUST impress upon our customers the importance of capturing their family perfectly so that after they are gone, others can look at a photo and be proud to say “This is exactly who s/he was.” One day we’ll be old, but we can leave our legacy by helping our customers understand the importance of leaving something behind so that future generations can remember too.

Katie Perez
Marketing Intern