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Much thought should go into the art, color selection and overall visual design of your package. The average consumer decides whether or not to pick up a package to learn more in a matter of seconds, therefore, making a strong first impression is crucial. The way you present your product not only indentifies your brand, but helps to promote consumer confidence in the brand. Creative innovative packaging lets your customers know you are passionate about your product and that your product is worthy of exceptional packaging. Exceptional packaging can go so far as to entice a customer to purchase without any prior knowledge of the brand or the product.
Packaging communicates both emotional and functional benefits to the buyer and should be in line with the brand personality. A well-designed package appeals to our emotions as well as our reason. When a consumer needs to make a shopping decision quickly they yield to their emotions. If your package excites as well as informs, it can provide comfort to your customers and eliminate buyers remorse.
Remember, many companies spend more on packaging than on advertising and packaging is often the most distinguished marketing effort in a products marketing mix. Give your products the packaging they deserve!
